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Details for Leaked: Wal-Mart Shopper Segmentation Presentation
Created by Ratio: 1.31JoshuaH2 10 years ago
Consumerist.Com received what appears to be an internal Wal-mart PowerPoint presentation detailing its plan to break down it customers into three core segments, a strategy that was announced last week.

There's 29 slides in total. We enjoy slide 4. On it, Walmart classifies 14% of "The Shopper Universe" as being "Conscientious Objectors." We guess these are the people who refuse to shop at Walmart on principle.

These shoppers are defined as being "less loyal" to Walmart.

Slides 11-13 detail the "psychographics" of a price-value shopper. 14% of this group find themelves lonelier than most people. 47% say religion is an important thing in their life.

Slide 16 says that "Brand Aspirationals are behaviorally committed shoppers of Wal-Mart, but less so emotionally."

Slide 22 says that 22% of Brand Aspirationals say they, "feel like I never have time for the people in my life."

A very interesting read.
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Posted by Ratio: 1.82gonerogue 10 years ago [ Complain ] [ Send PM ]
whoa, thanks.
Posted by Ratio: 1.00PretzelLogic 10 years ago [ Complain ] [ Send PM ]
Fuck Wal-Mart.

I'll be distributing this around alot definetly..

Thanks alot!
Posted by Ratio: 1.31JoshuaH2 10 years ago [ Complain ] [ Send PM ]
Consumerist.Com has now taken this down.

Our lawyers told us to remove the Walmart slides, and we have complied. There could have been an exciting fight, but we messed up.

When we posted them, we included the remark, "If you're interested in this material, be sure to download it and save it elsewhere, as there's a pretty good chance someone may want us to take it down."

According to our lawyers, this constituted an implied admission of illegality, and effectively scuttles the defense we could've mustered.

Duly chagrined. Hard lessons learned for next time. There will be a next time.

Wal-Mart is trying to get rid of this, DISTRIBUTE ;D

<< Edited by JoshuaH2 on Mar/13/2007 >>
Posted by Ratio: 1.00blukus 10 years ago [ Complain ] [ Send PM ]
Hehe. Consumerist.Com shouldn't listen to what WalMart lawyers tell them. And the idea of "implied admission of illegality" is bullshit at best. It's like, if you post a picture online of Bill Gates picking his nose, and include a notice saying "someone might want to take this down so you better save it", there is nothing "illegal" implied anywhere.

Thanks for posting.
Posted by Ratio: 1.858ullfrog 10 years ago [ Complain ] [ Send PM ]
I liked how they called us demanoid.

I always suspected that smart people were among us.

Alas poor ratio...
Posted by Ratio: 1.00sharkmanbmw 10 years ago [ Complain ] [ Send PM ]
fuck the corporations before they fuck you (and believe me, they are trying hard every day!)

Posted by Ratio: 1.31JoshuaH2 10 years ago [ Complain ] [ Send PM ]

I'm lost...Who are you talking about?
Posted by Ratio: 1.00troppo 10 years ago [ Complain ] [ Send PM ]
Thanks this sort of stuff iis rare

<< Edited by troppo on Mar/14/2007 >>
Posted by Ratio: 1.00cryptform 10 years ago [ Complain ] [ Send PM ]
nice post, especially now that it's being suppressed. there was a story on /. about how Wal Mart has a huge customer demographic database, something to the tune of at least 460TB! and that was at least a year or so back so you can be sure it's grown much larger.

they are watching you and trying to figure out everything they can about you, to push your buttons and coerce you to buy from them. marketing is a strange beast. these excerpts talking about loyalty and emotion... wtf??

Wal Mart destroys independent business and ruins small towns. I have seen this first hand.

Find another place to buy your miscellaneous stuff !!
Posted by Ratio: 1.31JoshuaH2 10 years ago [ Complain ] [ Send PM ]
Yeah, I think I remember that /. article..Yeah its scary how much your really being profiled in todays world.
I TOLD YOU SOPosted by Ratio: 1.00automan 10 years ago [ Complain ] [ Send PM ]
never will i shop there

Posted by Ratio: 1.31JoshuaH2 10 years ago [ Complain ] [ Send PM ]
Well the Geek Squad is part of best buy, view my torrents for the manuals I leaked of theirs earlier this week.

<< Edited by JoshuaH2 on Apr/09/2007 >>
Posted by Ratio: 1.00jamesmaster 9 years ago [ Complain ] [ Send PM ]
Thanks a lot
Posted by Ratio: 1.00m1t0s1s 8 years ago [ Complain ] [ Send PM ]
know the enemy, that enemy is wasteful consumption. Bring a list of what you need with you.
Posted by Ratio: 1.00buffalo3232 6 years ago [ Complain ] [ Send PM ]
Thank You
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